Well kids, it is official, Twitter is shutting down Vine. If you don’t know, Vine is a short-form video app, where users can upload 6 second videos of them-self. Much laughter has been had because of those often ridiculous videos.
In searching for an explanation for this decision I found this really helpful article: https://www.pastemagazine.com/articles/2016/10/twitter-is-killing-vine-here-are-the-5-reasons-why.html. Some of the reasons for the shut down include the fact that Vine can not compete with more popular apps such as Instagram. As soon as Instagram allowed users to upload 15 second videos, Vine paled in comparison with its 6 second limit. Secondly, advertisers didn’t use the app as much as the owner of Vine, Twitter, needed them to. Because of this Vine didn’t make Twitter much money, and what do you need to keep a business running? Yes, that’s right, money. Another reasons is that Vine’s popularity had dwindled significantly. I remember a few years ago where Vine was everywhere. Vine compilations dominated the internet. These days that is a a lot more rare, and soon to be nonexistent.
To be honest, this shutdown was only a matter of time. For anyone who had cared to look at the numbers, Vine was never going to a sustainable thing in the long run. The competition was just too fierce and Vine could not keep up. If you look at this chart, it perfectly demonstrates how Vine’s popularity has severely waned in recent times.
Luckily for many of the so-called “Vine Stars,” most of them had already moved their base platform, because, as the before mentioned article explains, once a creator had a significant following, the need for Vine disappeared. The artists moved most of their content to things like Snapchat, Facebook, Instagram, and some even went all the way to YouTube. these people are lucky. But what about those who didn’t do the smart thing and move their network? Well, these people are a bind.
I hope for the sake of those who made Vine their job and nothing else have a backup plan.
Newton, C. (2016, October 28th) Why Vine Died. Retrieved from http://www.theverge.com/2016/10/28/13456208/why-vine-died-twitter-shutdown
Thottam, I. (2016, October 28th) The 5 Sad Reasons Why Vine is Being Shut Down. Retrieved from https://www.pastemagazine.com/articles/2016/10/twitter-is-killing-vine-here-are-the-5-reasons-why.html